Cookie Policy

How Crescent Electrical Ltd uses cookies and similar technologies

Last updated: December 2025

Manage Your Cookie Preferences

You can change your cookie settings at any time

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, phone) when you visit a website. They help websites remember your preferences and understand how you use the site.

Similar technologies include local storage, session storage, and pixels. This policy covers all such technologies (collectively referred to as "cookies").

2. Why We Use Cookies

We use cookies to:

  • Ensure the website functions correctly (necessary cookies)
  • Remember your cookie preferences
  • Understand how visitors use our website (analytics)
  • Measure the effectiveness of our advertising (marketing)
  • Improve user experience

3. Types of Cookies We Use

Necessary Cookies (Always Active)

These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as submitting forms or setting privacy preferences.

Cookie NamePurposeDuration
cookie_consentStores your cookie preferences1 year
session_tokenAdmin authentication (if logged in)Session

Analytics Cookies (Requires Consent)

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics 4.

Cookie NameProviderPurposeDuration
_gaGoogle AnalyticsDistinguishes unique users2 years
_ga_*Google AnalyticsMaintains session state2 years
tracking_paramsCrescent ElectricalStores UTM parameters for conversion trackingSession

Learn more: Google's Cookie Policy

Advertising/Marketing Cookies (Requires Consent)

These cookies track your online activity to help advertisers deliver more relevant advertising and measure campaign performance. We use Google Ads conversion tracking.

Cookie NameProviderPurposeDuration
_gcl_*Google AdsConversion tracking and attribution90 days
gclidGoogle AdsClick identifier for ad campaignsSession

Learn more: Google Ads Privacy

4. Google Consent Mode v2

We implement Google Consent Mode v2 to respect your privacy choices. This technology adjusts how Google tags behave based on your consent:

  • analytics_storage: Controls analytics cookies (Google Analytics)
  • ad_storage: Controls advertising cookies (Google Ads)
  • ad_user_data: Controls user data sharing for advertising
  • ad_personalization: Controls personalized advertising

If you decline analytics or advertising cookies, Google's tags operate in a limited mode that does not use cookies for those purposes.

5. How to Control Cookies

You have several options to manage cookies:

On This Website:

Use our Cookie Settings to accept or reject analytics and advertising cookies at any time:

In Your Browser:

Most browsers allow you to refuse or delete cookies. The method varies by browser and version. Here are links to common browsers:

Please note: Blocking necessary cookies may prevent the website from functioning correctly.

6. Third-Party Advertising Opt-Out

You can opt out of personalized advertising from Google:

7. Questions About Cookies?

If you have questions about our use of cookies, please contact us:

Email: info@electriccertificate.co.uk
Phone: 07711 233685

Cookie Preferences

We use cookies to improve your experience, understand website usage through analytics, and measure the effectiveness of our advertising campaigns.

Your choices:

  • Necessary: Always active (required for website functionality)
  • Analytics: Google Analytics (understand how visitors use our site)
  • Advertising: Google Ads conversion tracking (measure campaign performance)

Learn more in our Privacy Policy and Cookie Policy