Privacy Policy

How Crescent Electrical Ltd collects, uses and protects your personal information

Last updated: December 2025

1. Who We Are

Crescent Electrical Ltd ("we", "us", "our") is a UK limited company providing electrical contracting services across Greater London.

Company name: Crescent Electrical Ltd

Company number: 10335734

Registered office: 67a Station Road, London, England, E4 7BU

Place of registration: Registered in England and Wales

2. What Information We Collect

When you use our website or request our services, we may collect the following types of personal information:

Information You Provide Directly:

  • Contact details: Name, email address, telephone number, mobile number
  • Property information: Postcode, property type, number of bedrooms, property status
  • Enquiry details: Service requirements, project descriptions, preferred timeframes
  • Uploaded documents: Property photographs, floor plans, existing electrical certificates (EICRs), building plans
  • Quote information: Rewire type, property access details, additional requirements

Information Collected Automatically:

  • Website usage: Pages visited, time spent on pages, navigation paths
  • Device information: Browser type, operating system, device type, IP address
  • Analytics data: Google Analytics 4 collects anonymised usage statistics (when you consent)
  • Advertising data: Google Ads conversion tracking, click identifiers (gclid), UTM campaign parameters (when you consent)

3. Why We Collect Information & Legal Basis

We process your personal information under the following lawful bases under UK GDPR:

Contract Performance & Pre-Contractual Steps

We use your information to:

  • Respond to your enquiries and quote requests
  • Prepare quotations and estimates
  • Schedule site surveys and property visits
  • Carry out electrical installation, testing and certification work
  • Issue invoices and process payments

Legal Obligation

We are required by law to:

  • Retain electrical installation certificates and test records
  • Maintain records for Building Regulations compliance
  • Keep financial records for HMRC
  • Comply with health and safety requirements

Legitimate Interests

We have a legitimate business interest in:

  • Operating and securing our website
  • Preventing fraud and misuse
  • Keeping records of customer communications
  • Improving our services

Consent

We ask for your consent to:

  • Use Google Analytics to understand website usage
  • Use Google Ads conversion tracking to measure advertising effectiveness
  • Send you marketing communications (we do NOT automatically subscribe you to marketing when you request a quote)

You can withdraw consent at any time via our Cookie Settings.

4. How Long We Keep Your Information

We retain your personal information only as long as necessary:

  • Quote enquiries (no work carried out): 2 years
  • Electrical installation records & certificates: Minimum 7 years (legal requirement)
  • Financial records: 6 years (HMRC requirement)
  • Website analytics: 26 months (Google Analytics default)
  • Marketing consent: Until you withdraw consent or 3 years of inactivity

5. Who We Share Your Information With

We do not sell your personal information. We may share it with the following trusted service providers:

  • Email service provider (Resend): To send quote confirmations and notifications
  • Google Analytics & Google Ads: For website analytics and advertising measurement (when you consent)
  • Cloud hosting provider (Emergent): Our website and database infrastructure
  • NICEIC/scheme providers: For certification and compliance purposes where applicable
  • Payment processors: If you make payments (e.g., Stripe, bank transfers)

Some of these services may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses, adequacy decisions).

6. How We Protect Your Information

We take appropriate technical and organisational measures to protect your personal information:

  • HTTPS encryption for all website communications
  • Secure server-side storage of sensitive data
  • File upload restrictions and validation
  • Access controls and authentication
  • Regular security monitoring

7. Your Rights Under UK GDPR

You have the following rights regarding your personal information:

  • Right of access: Request a copy of the personal information we hold about you
  • Right to rectification: Ask us to correct inaccurate information
  • Right to erasure: Request deletion of your information (subject to legal retention requirements)
  • Right to restrict processing: Ask us to limit how we use your information
  • Right to data portability: Receive your information in a portable format
  • Right to object: Object to processing based on legitimate interests or for marketing purposes
  • Right to withdraw consent: Withdraw consent for analytics and advertising tracking

To exercise any of these rights, please contact us at info@electriccertificate.co.uk

8. Cookies & Tracking Technologies

We use cookies and similar technologies on our website. For detailed information, please see our separate Cookie Policy.

You can manage your cookie preferences at any time via Cookie Settings.

9. Right to Complain

If you are unhappy with how we have handled your personal information, you have the right to complain to the UK's supervisory authority:

Information Commissioner's Office (ICO)

Website: ico.org.uk

Helpline: 0303 123 1113

10. Contact Us About Privacy

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Email: info@electriccertificate.co.uk

Phone: 07711 233685

Post: Crescent Electrical Ltd, 67a Station Road, London, E4 7BU

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "last updated" date. For significant changes, we may provide additional notice.

Cookie Preferences

We use cookies to improve your experience, understand website usage through analytics, and measure the effectiveness of our advertising campaigns.

Your choices:

  • Necessary: Always active (required for website functionality)
  • Analytics: Google Analytics (understand how visitors use our site)
  • Advertising: Google Ads conversion tracking (measure campaign performance)

Learn more in our Privacy Policy and Cookie Policy